«The point is, ladies and gentlemen, that we’re not in the book industry. This isn’t a publishing meeting with sales targets, goals, market research and focus groups. The book may be the delivery medium, but what we’re actually pedling here is story. Humans like stories. Humans need stories. Stories are good. Stories work. Story clarifies and captures the essence of the human spirit. Story, in all its forms—of life, of love, of knowledge—has traced the upward surge of mankind. And story, you mark my words, will be with the last human to draw breath, and we should be there, too, supporting that one last person. I say we place our faith in good stories well told and leave the interactivity as the transient Outlander fad that it is. Instead of being subservient to reader opinion, we should be leading it».

‘First Among Sequels’ – Jasper Fforde (2007)